http://www.karlshaffer.com/projects daily 1.0 2025-03-25 https://images.squarespace-cdn.com/content/v1/573b2bb4c6fc0801dcf28de2/b493fded-b900-4cb1-a417-8f402f3dc956/Screenshot+2025-03-25+at+1.38.15%E2%80%AFPM.png Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/573b2bb4c6fc0801dcf28de2/1583267830561-UO7A4V60GGXIWCH2F9F2/LS+Fountain.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/573b2bb4c6fc0801dcf28de2/1582377716105-U1AJCC38YKEBIJQ8ANXB/02082020_SOT-1_Master.jpg Creative Direction - Streets of Tomorrow The initial concept for the Audi Streets of Tomorrow required a modular mindset. When a vehicle launch tour traveled to ten cities, the luxury of ten exact footprints, is just that – a luxury. This flip perspective assigned the experience(s) as the constant while the venues became the variables. https://images.squarespace-cdn.com/content/v1/573b2bb4c6fc0801dcf28de2/1581390511781-O6WNKOZAOA8WK78FYWKF/Spinscape_Logo_eb_or.jpg Creative Direction - Spinscape Logo Spinscape was a mind-mapping software used to extract order from chaos. The task at hand was to take an existing visual notion and give it a sense of being and contemporary shine. https://images.squarespace-cdn.com/content/v1/573b2bb4c6fc0801dcf28de2/1582858473046-CYBIBO86YBVAZFWVYBDM/karl-lagerfeld-Forum.jpg Creative Direction Karl Lagerfeld took a liking to the newly launched Audi R8. Audi encouraged Lagerfeld to share the work with design aficionados at a world premiere. The venue, the Audi Forum of course. Lagerfeld’s visual experience was enhanced by saturating the R8 in Lagerfeld’s Channel adorned models at the Audi Forum on Park Avenue. When an iconic fashion deity finds an affinity with a flagship vehicle, what isn’t possible? https://images.squarespace-cdn.com/content/v1/573b2bb4c6fc0801dcf28de2/1581605769189-FUN0C0YBW1OJQEQOC1L4/02132020_Title+Page+XD+XL.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/573b2bb4c6fc0801dcf28de2/1581478554826-HHH2C2AX960U6GJ6JY1N/UoM_kdLang_mstr.jpg Creative Direction - Audi Presnts K.D. Lang Audi was one of the first corporations to exclusively underwrite K.D. Lang on tour as well as, enlist her endorsement. K.D. Lang was incredibly moved by the great faith Audi displayed. Each and every night of the tour she shared her gratitude to a degree rarely seen. The gesture of goodwill returned to Audi tenfold. It always humbling when the artist endorses the creative presentation as well. Ms. Lang requested a set of full-size banners to display at her office. https://images.squarespace-cdn.com/content/v1/573b2bb4c6fc0801dcf28de2/1582944743273-1QBQC38AYYB8U9PYFGB5/Dempsey-Fly.png Creative Direction - Dempsey Incorporated Dempsey Incorporated was looking to freshen-up its image, while not betraying its visual legacy. As a human resources, and benefits management company in the business-to-business sector, calm, cool, and collected, is a desireable virtue. Our objective was to soothe the visual senses, and create an understated sense of control. https://images.squarespace-cdn.com/content/v1/573b2bb4c6fc0801dcf28de2/1669831497551-LWT7JZNTZ4E3M3RPUG7D/Jurrassic.jpg Creative Direction - LA-Z-BOY T-REX Key visual for La-Z-Boy® trade ad. The ad announced La-Z-Boy’s national network media buy for the premiere of the Jurassic Park Series. http://www.karlshaffer.com/about daily 0.75 2023-07-22 https://images.squarespace-cdn.com/content/v1/573b2bb4c6fc0801dcf28de2/1582861380005-SRTX5Z2F4PAJ0XD0RKY0/karl_6.jpg About Karl Shaffer http://www.karlshaffer.com/read-me daily 0.75 2023-07-22